Senior Art Director and designer with over 15 years of experience in design, visual communication, and advertising agencies. I combine creative judgment with team leadership, developing designers through mentoring, feedback, and knowledge sharing to strengthen their skills and autonomy. I have hands-on client experience and strong stakeholder management skills, ensuring alignment from concept to delivery. I build and maintain design systems that guarantee brand consistency across channels, and I have worked in both agency and in-house environments. I also integrate generative AI tools into my workflow, streamlining conceptual exploration and the execution of branding and visual communication projects.